Wes Breazell
wes breazell design

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Pellet Estate

Design challenge: Create a new wine label for a brand, whose namesake has roots in the Napa Valley which go back to 1859.

Solution: An out-of-circulation $5 bill was used as the foundation for the new label's artwork. The images depicts the dawn of the age of electrification, the era when pioneer winemaker, Henry Alphonse Pellet, illuminated the path towards modern winemaking methodology and with it, high quality and age-worthy wines.

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